Lucid’s Gravity SUV Off-Road Edition: The Ultimate Sales Flop Masked by Mud and Spin
Hello everyone. Let’s talk about Lucid Motors – because apparently, if you don’t, they’ll find a way to scream for attention by releasing yet another SUV configuration that nobody really asked for. This time? An off-road “concept” of their Gravity SUV. Yes, the very same SUV that, according to a report, had the sales velocity of a dad’s Facebook Marketplace listing for used golf clubs – nine units in six months. Nine. As in, the number of lives a cat gets, and apparently, more than Lucid’s tally of customers.
The Great Denial: More Than 9, Promise!
Now, before we all start cackling at what could be the most embarrassing sales report in recent automotive history, Lucid’s communications VP came rushing in with the kind of indignant energy usually reserved for teenagers caught red-handed with a vape in high school bathrooms. He calls the report “completely inaccurate” and insists sales are “well into the 3-digit range.” Translation: they sold somewhere between 100 and 999, and they’d rather we not ask for the exact receipt because – well, it might smell a lot closer to the lower end of that spectrum. If you believe otherwise, I’ve got a loot box in a free-to-play mobile game that has slightly better odds than this company’s honesty.
The Off-Road Concept Nobody Asked For
So what’s in this supposed rugged edition of the Gravity SUV? Some beefier fascias, better approach and departure angles, a lifted ride height, widened stance, and chunky all-terrain tires. Basically, they bolted on the SUV equivalent of gym shoes and said, “Look, it’s hardcore now!” It’s the automotive equivalent of putting a neon skin on your Fortnite character and pretending it makes you better at the game. Except here, instead of your character, it’s a luxury SUV that’s trying desperately not to look like a fragile mall crawler.
This move feels less like market expansion and more like damage control with extra mud on the tires.
Corporate Spin vs Reality Check
Of course, Lucid insists that production bottlenecks are the main villain here. Magnet shortages, supply chain demons, you name it. Sure, fine, I’ve heard that line so many times that I’m prescribing it to my patients as a new kind of placebo. “Doctor, my car isn’t selling.” Don’t worry, just swallow two supply chain excuses daily and call me in the morning.
But let’s get real. If your halo vehicle – the one you told everyone would change the game, flip the script, dethrone Tesla – is struggling this hard to hit triple-digit sales in half a year, it’s not just a parts shortage. It’s a demand shortage. The conspiracy side of my brain is whispering that they rushed the off-road variant not because people want it, but because they needed something shiny to wave in front of investors. “Pay no attention to the nine Gravities behind the curtain!”
Final Thoughts on Lucid’s Gravity Game
So where does that leave us? We now have a company trying very hard to look alive by dressing its underperforming SUV in tactical cosplay while shouting loud denials about their sales flop. Does it make me confident in Lucid? Absolutely not. It gives me the same vibe as a desperate MMO dev announcing new cosmetic armor sets two days before servers go down forever. Flashy, yes. Effective? Unlikely. Convincing? About as convincing as a three-digit claim without delivering the digits.
My overall impression: bad. Not catastrophic yet, but bad. They want to make us believe sales are thriving and innovation is booming, but until they show stronger evidence than this, I’m not buying the hype – or the SUV.
And that, ladies and gentlemen, is entirely my opinion.
Article source: Lucid reveals off-road version of Gravity SUV, which it has definitely sold more than 9 of, https://www.theverge.com/electric-cars/759910/lucid-reveals-off-road-version-of-gravity-suv-which-it-has-definitely-sold-more-than-9-of
