The Fruit Market Disaster: Why Watermelon and Melon Prices Are Absolutely Tanking

Hello everyone. Let’s talk about the tragedy of the Spanish summer’s favorite loot drops: watermelons and melons. Once the shining legendary-tier loot of farmers’ markets, now reduced to common-tier junk loot in the marketplace economy. The stats are in, and they’re grim – prices are falling faster than a low-level noob in Elden Ring’s first boss fight.

Price Slashes Like a Bargain Bin Sale Gone Wrong

The data from the Ministry of Agriculture says it all: by the last week of July, watermelon prices in origin plummeted by 26.1%, melons by 16.8%. That’s not a gentle nudge; that’s like someone patching the game overnight to halve your loot value – without telling you. At origin, a measly 24.14 euros for 100 kg of watermelon, 33.34 €/100 kg for melons – meaning both are languishing over 20% below their average.

And before anyone says “well, prices always dip mid-season,” yes, Captain Obvious, they do. Five-year trends show a drop from the 80 € per 100 kg starting line down to the 20–40 € range for watermelon, with the “piel de sapo” melon showing a similar fate (though starting closer to a ridiculous 120 € early-season price). But what’s happening now? The nosedive is steeper, faster, and more demoralizing than watching your team turtle in a competitive match while the payload never moves.

A Late Start, a Glut of Fruit, and a Market With All the Agility of a Hippo in Quick Sand

The season started late, and at first prices hovered above average – a bit like those rare moments you open a loot box and actually get something good. But then reality spawned in with the subtlety of a creeper in Minecraft – overproduction crashed into underwhelming demand, and the market’s flimsy inventory system broke entirely. Farmers now have shelves – sorry, fields – overflowing with high-quality fruit the market won’t take fast enough. The result: prices tank harder than EA’s reputation after a microtransaction scandal.

That’s Andrés Góngora of COAG explaining the obvious – taste, sweetness, and quality mean nothing if the system you’re trying to sell into was designed by someone who apparently skipped the economics tutorial entirely.

Déjà Vu in the Field – And Not the Good Kind

This fiasco isn’t confined to fruity heavyweights – oils, cereals, you name it. Last year’s drought had everyone ready to write obituaries for entire crops. But bless the rains down in Spain (cue Toto), production bounced back spectacularly this year. Here’s the twist: demand didn’t level up accordingly. So we have a perfect classic market imbalance: oversupply plus flat demand equals tanking prices. Honestly, this is like farming for hours in a grind-heavy RPG only to find the market flooded with that exact weapon you spent all night hunting and now nobody will buy it off you.

For some farmers, the prices are so low they can’t even cover production costs. That, my friends, is what in medical terms we call a “terminal economic arrhythmia” – the heartbeat of your business flatlining while you watch helplessly from the ICU window.

Final Verdict

This is a market stuck in the tutorial level, endlessly failing to adapt to real-world mechanics. Great weather saved the crops, but the market logic? Nowhere to be found. Consumer demand is AFK while storage overruns are pulling farmers into a death spiral. Farmers deserve better than to be handed epic loot in perfect condition only to have merchants toss it back with a shrug.

It’s a bad situation, it needs an urgent patch, and until then, we’ll just keep watching perfectly good fruit get its in-game value nerfed into oblivion.

And that, ladies and gentlemen, is entirely my opinion.

Article source: Mientras todo se pone más caro que nunca, dos frutas están bajando de forma sorprendente: el melón y la sandía, https://www.xataka.com/ecologia-y-naturaleza/llegada-lluvias-ha-sido-arma-doble-filo-para-campo-espanol-sandia-melon-quiza-sean-mejor-ejemplo-ello