The Charger Everyone’s Losing Their Minds Over-and Why You’re Probably Buying Hype

Hello everyone. Let’s talk about a wall charger. Yes, in 2025, we’ve reached the point where a block of plastic with USB ports can stir actual debate, envy, and questionable purchasing decisions. And in true tech marketing fashion, Twelve South decided to throw in an Apple Find My integration so you can track your charger like it’s a runaway celebrity. Because apparently, in this brave new world, losing your charger is right up there with losing your passport.

A Charger That Thinks It’s a Secret Agent

The Twelve South 120W PlugBug isn’t just any meat-and-potatoes charger. No, this is a GaN-powered, four–USB-C–port, travel-friendly hunk of ambition. The marketing pitch? It can fast-charge your MacBook Pro and three other greedy little gadgets all at once. Great. Standard GaN magic. But here’s the twist: thanks to Apple’s Find My, this thing can rat out its own location, even beeping at you if you leave it behind. That’s right, your wall charger is now self-aware enough to squeal on you like the world’s most underwhelming spy gadget.

And for that privilege? Normally, you’d cough up over $120. But Amazon has it on sale for $67.12 after clipping a coupon – about $53 off. It’s the cheapest this model has ever been. There’s also a 50W version, but it’s out here charging almost as much for fewer ports and weaker power output because apparently pricing logic is just an urban legend in tech commerce.

Value Proposition – Or Just Value Confusion?

Let’s not pretend otherwise: the only reason you’d take the 50W version now is if you deliberately want less for almost the same price. The 120W PlugBug is the obvious choice. But there’s still that gnawing question – do you really want to track your wall charger? Is this the kind of product where you’ll stand in the airport, patting your backpack, and say, “Hang on, where’s my wall wart?” Is that now the reality we’ve normalized?

As an actual doctor – of sarcasm – I’d diagnose this as an acute case of marketing-induced paranoia. No real cure, but at least you won’t misplace your meds charger mid-flight.

Other Deals They Slipped Into the Waiting Room

• Jisulife Handheld Fan Life8 – Portable, USB-C, tabletop or handheld. Up to 21 hours battery, doubles as a flashlight and even a power bank. $12.74 on Amazon. It’s the Swiss Army knife of desk fans… if the Swiss were into light breezes instead of cheese knives.
• Sonos Ace Wireless Headphones – $299 at Best Buy and others, $100 off. Streams directly from a Sonos soundbar to your head, offers great sound and noise cancellation. Obviously for those who think AirPods Max are too “mainstream.”
• Amazon Smart Air Quality Monitor – $54.99, alerts you when your home’s air quality changes. Can trigger Alexa-enabled devices via “Hunches.” Yes, your smart speaker is officially allowed to make guesses about your respiratory health now.

Final Diagnosis

This Twelve South charger is, in gaming terms, like an overpowered DLC weapon: it does more than you expect from a charger but also crams in features you never asked for (like worrying about misplacing it in the first place). Yes, it’s powerful, yes it’s the best deal to date, and yes, it will feed that compulsive need for tech gear with bells, whistles, and beeps. But the pitch here feels like we’re buying peace of mind for a problem 90% of us don’t actually have.

Overall impression? Good value today, but more gimmick than game-changer. Buy it for the charging power, not because you’re convinced someone’s going to steal your charger like it’s an RTX 5090 GPU at launch.

And that, ladies and gentlemen, is entirely my opinion.

Article source: Twelve South’s 120W charger with Apple Find My support is nearly half off, The Verge